A new job may be just a tweet away.
For employers, Twitter—where users post updates, or “tweets,” of no more than 140 characters—offers one more way to find and attract candidates, and a cheaper alternative to big online job boards. It also helps companies target social-media-savvy job hunters and convey an innovative image.
For job seekers, Twitter offers the chance to interact one-on-one with companies’ recruiters and can be more convenient than job boards.
Job hunters can sign up to follow a company’s listings on Twitter or receive tweets about jobs through a third-party service. They usually need to click a link in the tweet to access the listing online, where they can submit their résumé or application. They can also reply to the tweet with a question or comment; sometimes, employers tweet back.
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